Reputation Tidbits

December 07, 2007

Reputation Tidbits

hot-buttered-popcorn.jpgI have always thought that the movie industry would turn its lenses on companies and their practices. I have also always thought that it would become its own genre (which it has). Michael Moore certainly was a driver behind this new communications channel on corporate affairs.  I was rather surprised by how quickly this came to past for private equity. The New York Times reported that a new movie is about to appear on the industry – “The War on Greed, Starring the Homes of Henry Kravis.” The industry now joins other industries under the Hollywood spotlight.
Last night when I got home late from work, we had CNN on while hastily eating dinner. It is rare that I watch TV but I wanted to clear my mind. They were broadcasting the CNN Heroes awards at the Museum of Natural History. What a gala! It was like the Academy Awards. The first award of the night went to Chevron for environmental neglect. Talk about reputation damage. I checked out Chevron’s web site this morning and there was no response which is not surprising since criticism of all company wrongdoing is 24/7. While visiting their Web site, I did look at Chevron’s Energyville learning game which was fun. I actually picked up a few things about powering cities. Worth a look at and a good educational tool for classrooms. 

All I can say is that reputation is tricky business these days.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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