Reputation Tidbits

January 22, 2017

Reputation Tidbits

Two things to add today.

The first is a description in an article I read in a McKinsey article about Nokia’s CEO. I thought it had heart. The CEO said that they had seven golden rules that they live by. “The first rule is always assume the best of intentions from others. A simple thing, but if you can follow that, it will change how you behave in a lot of situations. The final one is that any meeting where we don’t laugh out loud is a dismal failure. That’s important, especially when you are making decisions that are emotionally hard. You can feel so bad, and everything is doom and gloom. But that’s when you need to work extra hard to get people to laugh. It helps you find the balance between being the optimist and the paranoid again. Otherwise, you just fall into the trap of being paranoid.” I thought that laughter and a sense of humor makes everything better but the idea of assuming the best of people was notable and showed heart. We need more of that in business today, especially as we spend so many waking hours

The second item that I enjoyed learning about was some new research on the Employer Brand by Lee Hecht Harrison Penna. Employer Branding is the next frontier of reputation and although the research is only among 2,000 UK adults, there are some good lessons here about what the reasons to build an engaged workforce if you want to attract the best talent. Millennials, in particular, are comfortable seeking out online reviews and commentary about places to work and are honest about their experiences. They do their research! To attract them, make them your best advocates:

  • Millennials are 2X as likely to share their true feelings about their employer online than gen Xers (41% vs. 21%)
  • Millennials are also more likely to notice negative employer reviews compared to the older generations (69% vs. 47%)
  • One third of prospective and current Millennial employees are more likely to be impacted by a negative review about a company they are considering working at (33% vs. 21%) than their older cohorts
  • A large 75% of workers admitted they would share or have shared a negative opinion of an ex-employer with someone still working at that organization. Ex-employees are not silent.

I think I  am going to check out Glassdoor now to see how my company is faring.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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