Reputation Straight Up

May 17, 2008

Reputation Straight Up

Reputation is all about having advocates to support you in time of crisis. An article in today’s Wall Street Journal on Lehman Brothers CFO, Erin Callan, supports this side benefit of building relationships before you need them. “To squash fears that Lehman could face the same kind of liquidity squeeze as Bear (now being acquired by J.P. Morgan Chase & Co.), Ms. Callan has had hundreds of face-to-face meetings and phone calls with investors and trading partners. She aggressively roots out rumors, even while pushing her bosses to disclose more financial information.” Sounds to me like she is out winning the vote every day.
The risk is often worth the reward.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

1Comment
  • erin callan | 82123
    Posted at 15:14h, 19 May Reply

    […] jackets.Muckety.com – See the news with interactive… – http://news.muckety.com – Verweise|||Reputation Straight Up17. Mai 2008 Dr. Leslie Gaines-Ross An article in todays Wall Street Journal on Lehman Brothers […]

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