Reputation recovery at J.Crew

April 23, 2016

Reputation recovery at J.Crew

Received this in my inbox this morning. Considering the bad press that I’ve read over the past year about J.Crew and the quality of its products, this is one way to entice people to give the clothier another look. I thought it was effective. The CEO — everyone knows by the name Mickey — is being accountable and communicating from a position of strength, hopefully. He also offers up his email if there is something not working for his customers. I’d be curious how many people actually take him up on giving him a piece of their mind or an idea. All I can say is that it would be terrible not to have J.Crew around. So I am rooting for a turnaround.

Since a few people sent this to me, I consider that means it is being noticed and spread. We will see how the season goes.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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