Reputation recovery, an inch at a time

September 22, 2014

Reputation recovery, an inch at a time

Thought that this comment summed up reputation recovery. In an article on the whole NFL issue and the Commissioner’s press conference last week, someone said: “Football is a game of inches. And that is how the NFL can restore its reputation – one hard fought inch at a time.”

Absolutely the truth. Reputation recovery is all about incremental steps to restoration.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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