Reputation Rankings Season Neverending

May 08, 2012

Reputation Rankings Season Neverending

I was thinking about my blog post this morning and figured I would write about the end of the reputation rankings season. It felt like the many reputation rankings that get released in the first couple of months of the year were coming to an end. However, in my google alerts, I found a new one from Brand Finance, a leading brand valuation consultancy. And I found a nice quote in the article about best brands from Philip Kotler, S C Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University:
 

“Unreported on most balance sheets, brand value and reputation yet remain the most important assets for a company in today’s hyper-competitive globalised marketplace. In this Marketing 3.0 world, successful modern brands need to reach out not only to the hearts and minds, but also the spirits of their target audience.”

Actually, the more I think about it, the more I realize it was foolish to think the season would be over. There’s a new ranking every week.  I must have been overtaken by a week without some ranking or another. Never mind what I just said.

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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