“Reputation” is Red Hot

July 27, 2011

“Reputation” is Red Hot

Although I am addicted to reputation-related matters and to the word “reputation” itself, I am getting the strange feeling that reputation is the new green, as they say. Everywhere I turn and on everybody’s lips is that one word. It is only 10 letters but carries much more heft than a $10 bill, $100 or otherwise. It is not easy to type quickly and I would not say that it rolls off the tongue. It has been around for a long time although it suddenly seems new. It certainly is the word for our new tumultuous decade that sees reputations toppled overnight. So just to see if it’s me who thinks reputation has become ubiquitious because I have reputation-antenna, I went to do a simple search.  (As you know, one of my favorite quotes is that Google or Bing are not search engines but reputation management systems.) Guess what, is not just me who sees “reputation” everywhere I turn.
In the first 7 months of 2011 (up to today’s date, reputation surfaced 458,000,000 hits when searched. During the same time period in 2010, one year ago, reputation yielded 55,300,000 hits. That’s a 728% increase. 

Reputation is red hot. I think it will only continue to be on fire.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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