Reputation Gene

November 23, 2007

Reputation Gene

id818-1.gifAn article in today’s paper commented on Hillary Clinton’s reputation for the “responsibility gene.” I think that if she was going to have any special reputational DNA, that’s a good one to have. The writer was referring to her caution over what she says now as a candidate and what she will actually do if elected President. Hillary wants to make sure that she cannot be accused of changing her tune if elected. My sense is that if I was going to inherit anything, responsibility would be a good one to have been passed down through generations and should serve as a healthy structure for presidential success. We will soon seen how gene-ability favors her reputation in the primaries pretty soon.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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