Reputation Dashed in 140 Characters

March 29, 2009

Reputation Dashed in 140 Characters

   Our research on online reputation management found that leaders worry a lot about what current and former employees might reveal online about their organizations. Not sure they thought about employees who are offered a job but have not exactly started. One such employee at Cisco may have lost his job in a matter of 140 characters. This poor fellow twittered about having received a job offer from Cisco and deciding between a “fatty paycheck” and commuting to a job he’d hate.  It is unclear if Cisco rescinded the job but we do know that Cisco contacted him pretty quickly and soon afterwards he set his Twitter account to private.  There is now a CiscoFatty.com site to keep this Internet tale alive. As an article on this nefarious event said, this fellow violated the cardinal rule of the Internet which is to never write anything that you wouldn’t want your mom or boss to see. Reputations have been ruined by less than 140 characters.

 

My favorite line in the article was this: “The Internet is not your BFF.”

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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