Reputation Darts Have to Be Taken Seriously Online

November 10, 2010

Reputation Darts Have to Be Taken Seriously Online

I just posted to the HBR blog site on how Qantas‘ reputation is suffering reputation darts instead of pats on the head after the double-decker’s engine explosion last week and the pilot’s safe landing with 466 people on board. Why is Qantas’ reputation being challenged when headlines about its pilot’s (AKA Captain Marvel) heroic emergency landing should be dominating?  Read my thoughts on how social media is changing reputation perceptions and if you are wondering the same thing.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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