Reputation buster

October 26, 2013

Reputation buster

Anti-Yelp-Inforgraphic
This morning I saw this infographic on business2business  about YELP . The infographic lists the five reasons why YELP should not be trusted and is instead a monster. YELP is a user review and recommendation service and I’ve used it many times. I thought to myself, well this is pretty defamatory. The site says “You might be asking, what really makes Yelp so bad? If seeing that up to 25% of the reviews on their site are fake and that sometimes they don’t even publish real reviews doesn’t convince you, then we have another five reasons that may help you believe that Yelp is a monster!” I often read infographics because they are fun and visually compelling. But I rarely see an infographic that is such a reputation-buster and lists why a company deserves to be mistrusted. After being taken aback by the five reasons not to trust YELP, I carefully read the reasons given and they were not so pretty. I am sure there is some reality behind the accusations but it was surprising to see an entire infographic that was so anti-YELP and reputation-damaging.  Not so fun! Wonder what YELP has to say.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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