Reputation building all the time
On my travels, I met with the CEO of Ocean Park (disclosure: a client) in Hong Kong. Ocean Park is a theme park that promises to connect people with nature and provide memorable experiences for all. Although I had several memorable experiences seeing my first Panda and getting a personal behind the scenes tour of how Pandas are taken care of, I also had an unplanned memorable experience that had simply to do with people. After my presentation on Social CEOs to the executive team, Ocean Park’s CEO Tom Merhrmann joined us outside as we started our tour. Tom is a very social CEO as you can see in his discussion of the Halloween bash with Marketing Magazine or impersonating Elvis, let alone his presence on Facebook and LinkedIn.
When we were outside the meeting room, we quickly ran into two Ocean Park visitors who were enjoying the park. Within seconds, I saw Tom offering to take their picture with one of the girl’s cameras. I had no doubt that the visitors had no idea who he was but were only glad to have their picture taken together to create their own memories of the day. It was nice to see that how observant he was of his customers’ concerns. A few seconds later, I turned around to see him picking up some litter that had fallen to the ground. Between watching a CEO connecting with customers and picking up a speck of garbage to keep a park pristine as it could be, he reminded me that being socially-media savvy is just one element of leadership.