Reputation Blacklists

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August 08, 2010

Reputation Blacklists


My Google Alert this morning told me about a Reputation Blacklist.  I had to find out what that was and although I read the article, I must admit not understanding much beyond zoning off  “malicious” viruses that potentially damage computer networks. The article said, “One of the architects of the DNS, the naming system for the Internet, is building into the server software for the Internet a system to allow cooperating servers to share reputation data in order to block malicious domains.”  The concept of a Blacklist or Black List seems to be coming back from those days when people were blacklisted. Now companies and viruses are making the Blacklist comeback. In a previous post, I mentioned the Corporate Responsibility Black List which identified those companies with the worst track records when it comes to CSR.

On another topic, I continue to collect a list of different interesting ways that the word “reputation” is used these days. It appears everywhere I turn,I see reputation used. I went back to see if “reputation” has become ubiquitous or if I am singularly focused on the term. In 2005, “reputation” received 2, 460, 000 mentions. In 2009, it received 66,100,000 mentions in my Google search. That’s a big jump in just five years. I am sure that 2010 will be a doozy.

Have a good Sunday.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

1Comment
  • Kirk Hazlett, APR, Fellow PRSA
    Posted at 18:15h, 08 August Reply

    I still have and use in my Principles of Public Relations course at Curry College a great cartoon that I clipped from, I believe, the Wall Street Journal.A business executive runs into the office work area shouting, “Ethics is hot…Buy me some ethics!”

    Can “reputation” be far behind in this scenario? Sadly, I have more than enough BAD examples for “show-‘n-tell” as it is.

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