Remy Revives Disney’s Reputation

October 23, 2007

Remy Revives Disney’s Reputation

remy1_ratatouille_lg.jpgThe New York Times reported today that Disney’s reputation  has been significantly polished in France with the huge success of animated film “Ratatouille.” The wonderfully adventure film is about an endearing rat named Remy who dreams of becoming a great French chef. Ratatouille sold more than $60 million in tickets making it #1 at the French box office. It has performed better than Titanic!
 Unusual but smart way of enhancing a company’s reputation.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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