Rebuilding Reputation

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June 02, 2006

Rebuilding Reputation


Boeing’s CEO Jim McNerney has his work cut out for himself in restoring the aircraft company’s tarnished reputation after several years of embarrassing scandals. He is making some smart moves. As a symbolic gesture, he eliminated “World Headquarters” from the Chicago main offices and renamed them “corporate offices.” As the Seattle Post-Intelligencer writes, it is a little less grandiose sounding. I have to agree.

No surprise for a GE alum that McNerney is counting on “leadership” to remake Boeing’s culture. Whereas years ago, making the numbers was all that was needed to get ahead, the new Boeing CEO is asking managers to be evaluated by their direct reports on soft factors such as motivating and inspiring others and commitment to Boeing values.

As a postscript, I love the Dreamliner logo. Wonder who designed it.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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