Boeing’s CEO Jim McNerney has his work cut out for himself in restoring the aircraft company’s tarnished reputation after several years of embarrassing scandals. He is making some smart moves. As a symbolic gesture, he eliminated “World Headquarters” from the Chicago main offices and renamed them “corporate offices.” As the Seattle Post-Intelligencer writes, it is a little less grandiose sounding. I have to agree.
No surprise for a GE alum that McNerney is counting on “leadership” to remake Boeing’s culture. Whereas years ago, making the numbers was all that was needed to get ahead, the new Boeing CEO is asking managers to be evaluated by their direct reports on soft factors such as motivating and inspiring others and commitment to Boeing values.
As a postscript, I love the Dreamliner logo. Wonder who designed it.