Reading to lead

September 19, 2014

Reading to lead

In a review of the McKinsey article on Management for the Next 50 Years, The Economist Schumpeter column had something particularly smart to say (as always).  Although they concede that machines can do a better job of data analysis and synthesis, they point out that executives can do some things better than machines. First, they can inspire and motivate employees and second, they can create “game-changing” ideas or valuable thought leadership. Then they quote Tom Peters, the author of In Search of Excellence and management guru, on the future of leadership. Peters said that the best future leaders will “spend half their time reading books.” Hold that thought. It’s a powerful idea. With all the data and information targeting us, no one can remember which way is up. The best way to learn and lead by reading is powerful. Because it is so hard to do and hard to find the time, it will be the answer to truly leading companies in the future. Machines can not do that for us.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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