Public Company Social CEO — Door Still Open….
Found some interesting comments regarding being a social CEO. This came from a blog post from Spencer Rascoff, CEO of Zillow, the online source for information on homes for sale, etc. He was pondering what it meant to be a social CEO….
This caused me to ponder what it means to be a social CEO. Yes, it means that I participate in social media on Twitter , Facebook, Pinterest , Zillow Advice and of course on my two blogs. But it goes beyond that. It’s a state of mind. Being a social CEO means that I’m always accessible – to my employees, our advertisers, our business partners, and our users.
And in response to what happens when Zillow became a publicly-held company:
I was worried that when Zillow became publicly traded in July 2011, we might have to reduce our socialness. But I’ve worked hard to maintain a social culture even while being public. And it has been less difficult than I expected. True, there are plenty of topics that are off limits – financial results, forward-looking statements, and the like are all no-nos. But I’m always permitted to talk publicly about the company and our strategy, and to engage in discussion and debate about Zillow and the industry. I think CEOs that choose not to participate in social media by pleading “we’re a public company” are being cop-outs. If they don’t want to use social media, that’s fine. But don’t blame the lawyers.
The point is that being a social CEO is a state of mind.