Power Profiles

August 20, 2015

Power Profiles

Linkedin published its most viewed power list in India recently. Interestingly, they included Prime Minister Narendra Modi in the list under CEOs because “CEOs steer a group of people in a direction, and as a leader, Modi is doing that for India. That’s why he has been clubbed under CEOs,” a Linkedin India spokesperson told Quartz where I first read about it.

I just took a look at Modi’s first sentence in his Linkedin summary profile which reads, “Dynamic, dedicated and determined, Narendra Modi arrives as a ray of hope in the lives of a billion Indians.” Definitely a different twist than most leaders and CEOs.

I also checked out President Barack Obama’s Linkedin profile summary this way: “You, the American people, reminded us that while our road has been hard, while our journey has been long, we have picked ourselves up, we have fought our way back, and we know in our hearts that for the United States of America the best is yet to come.”

We have two leaders here using their Linkedin profiles to say something uniquely direct to their constituents.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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