Portfolio

March 21, 2007

Portfolio

April is upon us and Conde Nast’s new business magazine Portfolio is about to arrive. A friend sent me an article in AJR about the new glossy. Since I signed up as a charter subscriber, I was eager to hear what people were saying about the new magazine. The article is titled “A New Portfolio.” If you love business magazines like I do, definitely read what they are up to.

There is a wonderful statement in the article from often-quoted Samir Husni, the chairman of University of Mississippi’s journalism department. Husni is fascinated by Conde Nast’s launch in a crowded business publication space. He uses this analogy: “There are plenty of places these days where you can get a piece of chicken. What you can’t find everywhere is a five-course meal.” I am looking forward to the new magazine and can’t wait to see the cover which sounds luscious. A real looker!

(this is not the cover but one that was used to market the magazine!)

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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