Pop Up CEOs

September 11, 2014

Pop Up CEOs

Yesterday I spent the day in our Seattle office. We spent some time with clients and prospects talking about our always engaging Employees Rising research which describes the employee activism movement and what happens when companies encourage their employees to champion their employers online (high ROI!). At our well-attended office’s Customer Appreciation Day (cocktails!), I spoke a bit about our newer study on the convergence of communications and marketing and how integration of the two functions is increasing at a fast pace. In just he past two days, I heard about a new communications and marketing person at Vine and a marketing and communications person going to Apple.

We got into a discussion about different ways that CEOs can engage employees and a few interesting ideas jumped out that I wanted to share. One company comms exec mentioned that after town hall meetings, a transcript with the highlights gets distributed across the employee base. I thought that was a smart way to scale CEO outreach. Another person mentioned how another company had started Pop Up Meetings with the CEO. What happens is that all of a sudden, an email gets distributed at a particular location saying that the CEO was there and was convening a meeting at a certain time and the first 100 employees get seats. She said the spontaneity of this type of meeting which is less rehearsed than the usual town hall meeting generates excitement and buzz. Combining pop up CEO meetings with transcripts sounds like a good duo to scale employee engagement and keep them informed. I mentioned our #AskMeAnything sessions at Weber Shandwick which we rotate among our senior executives. We do them on our intranet and it’s always fun. The truth is that employees ask interesting questions that are part business-related and part human-related (who had the most infuence on you, what was your first job, what’s your favorite music). The sessions go far in deepening the human side of the CEO and other top execs and employees feel that they have greater insight into the people running the company.

A very productive and fun day.

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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