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November 29, 2015

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I judge my own reputation oftentimes by where my work on reputation shows up in Google. As we say, Google is not a search engine but a reputation management system. As the holiday weekend is ending, I thought I would spend a few moments typing in “reputation” into Google and seeing how many pages back some of our work appeared. Lo and behold, an article I wrote on Reputation Warfare in HBR a few years back showed up on the bottom of page one. Thank you to Google webcrawler for making my day.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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