ORM AKA Online Reputation Management
A great beginners guide to online reputation management (ORM) can be found at Andy Beal’s Marketing Pilgrim site. I spent some time this holiday reading through his suggestions to managing your online reputation. He has many helpful sites and sources. Definitely worth the time if you want to quickly see what you are missing. Our research found that only one-third of global business executives pay attention to their company’s reputation online. That number will grow in time but it is eye-opening to realize how much chatter about your company is escaping executive vision. (You can also find the research on our reputation-related site, www.reputationRx.com )
Beal has a new book coming out with Dr. Judy Strauss called Radically Transparent. Will be a must-read.