Not Interested in Your Boss’ Reputation?

February 04, 2009

Not Interested in Your Boss’ Reputation?

    Why do you think that business leaders worldwide do not search online to see what is being said about their CEOs and bosses? Only 16% in our global study Risky Business: Reputations Online on online reputation say they made such a search in a 30 day period. Do they think they already know everything they need to know about their bosses or do they think their bosses are squeaky clean? I have to admit that I have searched on technorati for my bosses just to see if something critical or surprising showed up. 
Business execs are much more interested in their own reputations apparently. Compared to the 16% searching for their bosses’ reputation, a much larger 38% are checking out what is being said about their OWN reputations.

Leaders cannot manage reputation — company or professional — if they are in the dark.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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