No Reputation Risk in 1990

February 18, 2007

No Reputation Risk in 1990

We are working on another executive summary from our Safeguarding Reputation series. This time around we will be revealing results on triggers of reputation failure and the risks that companies should be prepared for. As part of our research, we conducted a simple search among the global media on how often the term “reputation risk” appeared. What fascinates me is that “reputation risk” appeared only two times in 1990. This figure is miniscule compared to the 270 mentions of “reputation risk” in the global media in 2006. It is hard to believe that reputation risk was not part of the lexicon 16 years ago. Is it possible that few companies underwent reputation failure and worried about gathering insights on how to prevent it? An interesting question to ponder. What were companies thinking about back then?

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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