No Ipods Here

October 02, 2010

No Ipods Here

   Although my blog is all about reputation, I read this very interesting fact yesterday in an article about the trapped miners in Chile.  The article described how technology was aiding the plight of the miners and all the various goods that were being shipped to them and why. They were sent socks that have bacteria-fighting copper woven into them, dry shampoo, food and other necessities.
They are also being sent electronics through this itsy-bitsy cyclinder that is sent up and down by your most basic pulley. Interestingly, they were sent three tiny projectors so they could watch videos and of course communicate with their families. One of these was a Samsung i7410 cell phone that has a built-in projector. Cool, right?

But this is what struck me. “The rescue team won’t allow just any gadget into the mine. Roberto Iturra, chief psychologist of the rescue effort, banned iPods because they would isolate individual miners rather than integrating them into the team. He said iPods might also impair the user’s awareness in the event of a sudden underground emergency.”

Food for thought.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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