We regularly get curious about things that happen in the communications and reputation space. Recently we were wondering if the frequency of “the company declined to comment” in the global media had risen or fallen in light of the intense media scrutiny that accompanies corporate crises and companies’ growing recognition of the need to be transparent. My hypothesis, which was proven wrong, was that there had been a preciptious decline in “no comment” over the past several years. I based that assumption on the fact that “no comment” is increasingly perceived to be “guilty as read.” Instead no commentitis has risen steadily and although it has seen a few dips, remains standard operating procedure in the business world. Of course, every situation is different but reputations can be chipped over those two simple words.