No Commentitis

December 18, 2007

No Commentitis

decline-to-comment.pngWe regularly get curious about things that happen in the communications and reputation space. Recently we were wondering if the frequency of “the company declined to comment” in the global media had risen or fallen in light of the intense media scrutiny that accompanies corporate crises and companies’ growing recognition of the need to be transparent.  My hypothesis, which was proven wrong, was that there had been a preciptious decline in “no comment” over the past several years. I based that assumption on the fact that “no comment” is increasingly perceived to be “guilty as read.” Instead no commentitis has risen steadily and although it has seen a few dips, remains standard operating procedure in the business world. Of course, every situation is different but reputations can be chipped over those two simple words.

  



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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

2 Comments
  • No comment? Really? «
    Posted at 02:30h, 29 December Reply

    […] Gaines-Ross of Weber Shandwickresearched the number of timesthe phrase “the company declined to comment” appeared in media during the past 11 […]

  • Denver PR Blog
    Posted at 02:34h, 29 December Reply

    Corporate America apparently has not learned what politicians have known for decades that you can answer any tough question by ignoring it completely and instead answering the question you wish you had been asked.

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