Need a reputation coach?

July 02, 2014

Need a reputation coach?

What do celebrity reputation coaches do? I was not sure until I read this article about how actress Gwyneth Paltrow had hired one to help her with communications missteps over the past few months during her “uncoupling” marriage. She made some inappropriate comments about working moms from what I understand. Apparently she called in “top” reputation management coach Hunter Frederick who has worked with Justin Bieber, Amanda Bynes and Lamar Odom and the likes after several similar public controversies. The plan is for Frederick to start by drawing up a detailed plan of how to restore reputation and add in media training. If I think about it, that is what I would do too. 

In addition to crisis management services (FEMA, risk assessments, media relations, image restoration and issues management), the firm helps with faith-based communications (faith-friendly entertainment media relations, Church crisis planning and faith-based image restoration campaigns). I was not sure what that was exactly because we do not work in that realm but it is described as the following:

“Looking at the rare combination of morals, loyalty and compassion, they have an untapped power when it comes to media. Due to the deep personal relationships involved in this market, it can be difficult to gain any kind of traction within this community. Our experiences in both Hollywood and Christian culture provide us with a unique perspective in two very different markets. We “bridge the gap” between the “Christian world” and the world of mainstream media.”

Ultimately it gets down to the fact that everyone needs a reputation coach on their side, even those who have incredible star power and stage presence. 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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