Mr Kurer, Call Me Next Time

April 18, 2008

Mr Kurer, Call Me Next Time

Loved the headline in this week’s Financial Times. I was flying back from Madrid on Wednesday, April 16th, and as I pulled my FT out of my bag, I saw the premier headline:
“UBS FACES THREE-YEAR FIGHT FOR REPUTATION”

UBS’ new chairman Peter Kurer is quoted as saying:

“We shouldn’t fool ourselves. We can’t pretend  that there has been no reputational damage. Experience says it goes away after two or three years.”

I wish Mr. Kurer had called me. I could have told him that research found that it takes approximately 3.5 years to recover a damaged reputation. So he was close. Perhaps I should send him my book.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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