Some days are just better than others. Most everyone says that Mondays have a bad reputation. Same goes for months of the year. Some months have better reputations than others. June July and August are almost always good in my book. However, if we had to vote today, October would be the month with the worst reputation. Financial losses in Japan and the U.S. have been the worst in decades during the month of October. According to the Financial Times, “October has confirmed its reputation as one of the most punishing months for investors…” It is therefore obvious that the 10th month of the year needs public relations help to improve its standing among its competitors – January, February, March, April, May, June, July, August, September, November and December. My firm, Weber Shandwick, would be glad to hear from October if it is looking for reputation guidance. One way to begin the reputation recovery process would be to invent a special day for October along the lines of Mothers’ Day, Fathers’ Day, Christmas, etc. We do have Halloween but that’s a scary holiday. There must be a smart way to build the right messages for October and find the right spokespeople. I’m on it.