Modi Arrives in My InBox
Last week, I got an email alert in my inbox from India’s Prime Minister Narendra Modi’s twitter account. I also got one on my tweetdeck.
At first, I foolishly thought it was because of something I had written on social CEOs. But instead it was an open letter to his 8.5 million followers celebrating his one year anniversary and plans for the future. Modi did not hold a press conference because he felt he was already in touch with the people through social media and the letter would be mass-published across newspapers and social posts which it was. Here is his website announcement with the letter. His letter was short and to the point. He talked about the challenges he faced when coming into office and what his government has done to address “the corruption and indecisiveness that had paralyzed the government” and to restore trust. The post was unusual from most one-year anniversary letters because the bulk of it was focused on the social impact he hoped his government could make and was working on. Here is what he said about addressing people’s needs:
“Guided by the principle of Antyodaya, our Government is dedicated to the poor, marginalized and those left behind. We are working towards empowering them to become our soldiers in the war against poverty. Numerous measures and schemes have been initiated – from making school toilets to setting up IITs, IIMs and AIIMS; from providing a vaccination cover to our children to initiating a people-driven Swachh Bharat mission; from ensuring a minimum pension to our labourers to providing social security to the common man; from enhancing support to our farmers hit by natural calamities to defending their interests at WTO; from empowering one and all with self attestation to delivering subsidies directly to people’s banks; from universalizing the banking system to funding the unfunded small businesses; from irrigating fields to rejuvenating Ma Ganga; from moving towards 24×7 power to connecting the nation through road and rail; from building homes for the homeless to setting up smart cities, and from connecting the North-East to prioritizing development of Eastern India.”
On his website, he has a button for responding with a suggestion, sending a direct message to him, the ability to listen to him read the letter and several videos on his first year anniversary. Very social. No wonder he is the third most followed leader after President Obama and Pope Francis.
I should add that my favorite part of Modi’s website is the home page which I have here. I love the fact that people are seated in a circle (very inclusive) and it is not him alone but Team India I presume.