Millennial Slant towards Healthcare and Science

June 17, 2016

Millennial Slant towards Healthcare and Science

Where do Millennials want to work? Here is a study that points at new preferences. What is clear is that this cohort wants to work at companies that make a difference in society and in their own lives.The 13,000 respondents in the sample, ages 15 through 32, are from the National Society of High School Scholars (NSHSS), an Atlanta-based  membership honors society. The sample is tilted towards females (76%). Millennial respondents were asked to pick companies they’d like to work at from the Fortune 100 Best Companies To Work For, DiversityInc’s top 50, and additional companies from the Fortune 500.

Whereas in many other studies, the companies that rise to the top are Internet, financial services and consulting companies, we see a greater focus on healthcare and science here. Four in 10 (41%) pick companies in the medicine and health field and about one in four choose companies in science, technology or engineering (21% to 30%).  Here is the full list which includes nearly 125 companies) and here are the top 10:

2016 Millennial Career Survey Preferred Companies:

1. 3M

2. Google

3. St. Jude Children’s Research Hospital

4. Walt Disney Company

5. Local Hospital (EMT, Etc.)

6. FBI

7. Buzzfeed

8. Apple

9. Central Intelligence Agency

10. Amazon

As you can see, the top 10 list is as likely to include 3m as St. Jude’s Hospital, the FBI and Amazon. It is an eclectic group but speaks to the reputations of a whole different set of companies than the usual ones we are used to seeing where Apple leads the list. Apple falls in at #8, following Buzzfeed and the FBI. Respondents say they are most interested in companies that have good workplaces and treat employees fairly, are socially responsible, provide flexible hours, good work/family balance and good benefits.

One particular set of questions particularly interested me. When asked which global issues they were most interested in making a difference in, education led the list by far. Nearly one in two Millennials say that’s where they’d like to focus their attention, followed by health issues. That’s great news since education is probably the single most important area that can help change the future in a positive way. Politics falls at the bottom which says a lot about how effective Millennials think they can be in that arena. Unfortunate. Political incivility has gotten to them.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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