Meet the Parents (the parent brand)

January 26, 2012

Meet the Parents (the parent brand)

If you are interested in more discussion and thought on the company behind the brand and making sure that companies stand for something, check out this post I wrote that is featured on HBR’s blog network. I had the best time writing this and thinking about it so wanted to share.  Am thankful that Weber Shandwick sponsored the research too. As I have mentioned, I am convinced this is the future where reputation and product brand intersect.
Thanks for sharing my interest.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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