Meet the Parents (the parent brand)
If you are interested in more discussion and thought on the company behind the brand and making sure that companies stand for something, check out this post I wrote that is featured on HBR’s blog network. I had the best time writing this and thinking about it so wanted to share. Am thankful that Weber Shandwick sponsored the research too. As I have mentioned, I am convinced this is the future where reputation and product brand intersect.
Thanks for sharing my interest.