Man of the people

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July 29, 2014

Man of the people

Great photo of Pope Francis eating lunch in the cafeteria last week. The Pope surprised everyone. The chef said that the visit to his cafeteria was “like a thunderbolt out of the blue.” The Pope even stood in line waiting for his lunch tray and then sat down with five warehouse workers and chewed the fat over families, football and the economy. He was even obliging about selfies. As one media headline said, Lunch with the Gods!

One of my most favorite questions is to ask a client if the CEO eats in the cafeteria. And if there is no cafeteria, would he or she? Does the CEO walk the halls? Why should it be so surprising? In order to get employees on board and build a reputation for an organization that people want to join, the CEO and other executives need to be visible internally and accessible. It is job #1. 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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