Lifeline During Crisis

October 15, 2008

Lifeline During Crisis

How to Seize the Storm: Tactics for guiding your company past this crisis–Jack Welch in BusinessWeek on communicating during a crisis. More reason to speak up and rescue your reputation. 

Don’t Stop Talking. The fact that crises call for constant, candid communication should go without saying, shouldn’t it? But too often managers react by locking themselves in their offices, where they panic themselves into paralysis in private or with a few close associates. What a morale killer. Your people are scared, and their imaginations are taking them into dark places. Now more than ever you need to alleviate that fear and uncertainty, not with rosy, unrealistic platitudes, but with facts. Tell them which plants or offices will be cut back or closed, for instance, and describe in vivid derail what the competition is up to. And tell them, again and as vividly as possible, what he future will look like if everybody hunkers down for the same goal: endurance and renewal. Then tell them again and again. It will never be enough.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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