Leadership Lesson Three

October 05, 2012

Leadership Lesson Three

Love this third leadership lesson from the CEO of JetBlue, Dave Barger. Ain’t it the truth!

“Third: brand matters.  I thought I was supposed to build an airline when I joined JetBlue. Not at all; it was more important to build a brand.  Brand is your reputation, who you are and what you value.  If you don’t establish this, your customers won’t find you to be relevant.”

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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