Is it me?

February 07, 2012

Is it me?

Is it me or is there an article every single day about how to manage your online reputation, particularly if you are a job seeker. I know that I get Google Alerts as to when anything surfaces on online reputation but I don’t think I can read any more. For instance, today I got another one and I took a deep sigh. How many times do people have to read that they should do a Google or Bing search of their name to see how they are being talked about online? How many times do people have to read about buying their name on a domain site or be positive online and off? Oh well. I think I figured out the answer. “A lot.” Obviously people do not follow these simple rules because otherwise there wouldn’t be a demand for this information. And from my experience with job seekers, many people do not think twice about how often employers check out candidates online (I think that 70% of employers check online).
 

So I get it. But I can still ask the question. I guess it is just me.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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