Giving Your Team A Voice–White House Included

March 01, 2010

Giving Your Team A Voice–White House Included

I recently stumbled over a quote from David Axelrod, President Obama’s chief communications strategist. He said “We need to involve all the other members of the team.” He was referring to the uni-focus on Obama and the need to take some of the 24/7 news cycle spotlight off him by giving his team roles to play in the administration’s strategies. It was a smart statement because it applies to most CEOs as well. Reputation is often driven by the ability of the CEO to build a top bench strength. Not all but several of the top team in an organization need to play supporting roles and build the brand by what they do and say. The chief sustainability officer or chief financial officer, to name two,  can add needed gravitas and thought leadership to a company. Demonstrating that there are successors and that leadership ability is a prime ingredient of a company’s strength helps build reputations. It was interesting to hear Axelrod mention this factor and he makes a good point. It cannot be Obama all the time.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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