Ford New CEO

December 23, 2006

Ford New CEO

Good reputation recovery quotes from new CEO Alan Mulally at Ford Motor:

“Everyone loves a comeback story. Let’s work together to write the best one ever.”

“As demoralizing as a slide down may be, the ride up is infinitely more exhilarating.”
I tried to find his signature. Mulally apparently used to draw a cute plump airplane when he signed letters Boeing. Crossed my mind that he would now be drawing a car but nothing turned up. Will be on the look out for it.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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