Finding Your Team’s Swing

May 28, 2015

Finding Your Team’s Swing

I recently found this mention about new CEO Satya Nadella of Microsoft on teams. Nadella had suggested in his early memo to employees that he liked a particular book,  The Boys in the Boat on the 1936 U.S. Olympic crew team. He said it was “a great story of how commitment, determination, and optimism among groups can create history” and mentions how the author Daniel James Brown describes “the swing of the boat.” The swing of the boat that Brown writes about is that perfect synchronization of the boat rowers.  Nadella wrote that “as a company, as a leadership team, as individuals, that is our goal — to find our swing.” I like this description because it reminds me of where I work at Weber Shandwick and how we really have a honest-to-goodness good swing. An apt description. It is amazing to see it  and even more amazing to feel it in action. It makes for our fine reputation.

The other day I was talking to someone who just joined the company. He said that the difference between where he used to work and being at Weber is fairly simple. He said that in his prior job he felt like he was swimming with sharks and now he feels like he is swimming with dolphins. Great description and in reality, quite true. Am lucky.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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