Face to Face still Matters
I just read this statement from the CEO of the Financial Times and I said to myself, oh so true. “Corporate events are at growing at double-digit rates. It’s interesting because I think it’s the flip side of the whole digital evolution: Business people like to network. They like that physical engagement.”
The number of conferences seems to grow by the day. And clearly the reason is exactly as Ken Doctor says….face to face is still critical — and always will be — to getting business done. We have a whole unit dedicated to business conferences because they have grown exponentially and companies need expertise on which invitations to accept. External engagement and networking is key to advancing the business and getting heard. CEO reputations can be given an assist by speaking at the right venues, before the right audiences and with the right peers.