Executive Conferencing

January 28, 2011

Executive Conferencing

It is now the end of the week and I promised to mention something about the other half of our results on executive top-tier conferences, especially as the World Economic Forum is happening this week. Nearly three out of 10 industry-leading CEOs spoke at one or more top- tier business events in 2010, according to our new analysis.  [For each of the 55 industries identified in the World’s Most Admired Companies survey, Weber Shandwick examined where each CEO spoke in 2010.] Key findings are:

  • Among those who took to the podium, the World Economic Forum at Davos was the leading executive speaking platform for industry-leading CEOs.
  • The World Economic Forum was followed by the Clinton Global Initiative among our list of Five-Star conferences in 2010. Other forums are below.
Industry-Leading CEOs’ Top ThreeExecutive Speaking Engagement Venues in 2010
(1)   World Economic Forum at Davos
(2)   Clinton Global Initiative
(3)   Fortune Most Powerful Women Summit (tie)
(3)   The Wall Street Journal CEO Council (tie)
Other Events:  (alphabetical order) Committee Encouraging Corporate Philanthropy’s (CECP)  Board of Boards,  Chief Executives Club of Boston, Milken Institute Global Conference, National Press Club, Wharton Leadership

 

  • The global economy and outlook was the leading topic for industry-leading CEOs who participated in these events. Other themes included education, gender equality and company- or issue-specific opportunities.  What will top executives talk about throughout 2011 if the economy recovers…..perhaps they will focus on their positioning and differentiation and corporate responsibility will rise again in popularity (it has slowed we think). I did hear that regional forums on corporate responsibility are increasing.

Since we always like to look at a different segment of the executive conference business — this year industry-leading CEOs and leading women — we are looking for any ideas for next year.  Got my thinking cap on.  Let me know what you are thinking too.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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