Engineers Get Reputation

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September 29, 2010

Engineers Get Reputation

 Surprising link between college reputation and undergraduate majors. The reputation of one’s university matters more to those who graduate with degrees in engineering, accounting and economics than those who majored in communications, psychology and history.  A survey by WSJ/PayScale.com interviewed over 10,000 recent graduates (see chart below).  I would never have guessed that math-oriented types would believe in the almighty importance of reputation but recruiters probably set up interviews at certain schools based on exactly that, their reputation. Additionally, majors in the “softer” areas of concentration are probably open to various types of jobs and the entire recruiting process is fairly random because you can try so many things.  If you are an engineering graduate, you are probably pretty dead set on that as a career. Let’s face it, graduating with a major in history does not necessarily lead you into a company focused on historical producs and services!  
Glad to see that these engineering majors are so with it.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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