“Disreputation”

October 31, 2008

“Disreputation”

Image:Jeremytaylor.jpgI did not realize that this was a real word. However, according to the dictionary, disreptuation is a noun that means loss or want of reputation or good name; dishonor; disrepute; disesteem.  “A disreputation of piety.”  Jer. Taylor. I was not sure who Jer. Taylor was so I looked him up in wikipedia and he was a clergyman in the Church of England in the mid 1600s. He was sometimes known as the “Shakespeare of Divines” for his poetic prose. So now we know. Disreputation is actually a good word to use today for all those institutions that have been found in disrepute today. As they begin to repair their disreputations, they had better be reminded that this is no word that they want pinned on them.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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