Digital Ground Zero
According to 99% of executives surveyed in our new research on online reputation, the leading source for company information, regardless of region, is the corporate Web site. Whether executives are searching for information on competitors, vendors, suppliers or partners, company Web sites are the uber-source for informing them about a company’s standing and worthiness. Executives also believe that having a well-designed Web site is a sure-fire way to keep reputations intact. Despite the pressure to move on to Web 3.0 , it is important to remember that influential decision-makers are checking out your web site to judge your company’s products/services, reputation and overall trustworthiness. My Weber Shandwick colleague Liz calls it digital ground zero and that has always stuck in my mind as the perfect description of what the corporate site is to top executives.