Saw this post from Shannon Stubo Brayton at LinkedIn. She is their CMO/CCO. She shared what the LinkedIn CEO, Jeff Weiner, did after losing more than 40% of the company’s value after announcing 2015 earnings and guidance for 2016 a few weeks ago. In her post, Shannon said that you get a real bird’s eye view on the character of an organization’s CEO and others top management when a company hits a wall like this. It is true that crises can be very revealing into the soul of leadership, especially when facing employees who are worried about their jobs, the reputation of their companies and their futures. Uncertainty is no fun.
I was delighted to have a peek into what Weiner said to employees and grateful that a clip of his talk at an all hands on meeting was made available. You should take a few minutes to listen in like I did.
Radical transparency is never easy. And getting the CEO and communications team to reveal company difficulty on any platform is never easily won. Why open yourselves up to bad news? But they did. When I last looked, there were nearly 35,000 views and plenty of comments.
Bravo to them. A reputation role model.