CEOs in the Traditional Media

October 18, 2010

CEOs in the Traditional Media

I was surprised in our recent research on Social CEOs that CEOs we studied were not silent over the past two years. Whether in spite of or because many CEOs and their companies suffered significant reputational blows in the past year, CEOs did not pull back from traditional media — newspapers, magazines and news services — but used them as vehicles to narrate their company point of view and tell the story as they saw fit. In 2009, the world’s top CEOs were quoted 28% more than in 2007.  If you remember, 2007 was a good year when everyone had a reason to speak up. CEOs are clearly taking their role as company narrator to heart. I believe they now realize that silence gets filled by detractors and over the past two years, the knives have surely been out.  As well, I think that boards are more demanding of their CEOs to take their story to the media. In five years, I think that more CEOs will be taking to the “social” airwaves as well.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

  • Oscar Del Santo
    Posted at 15:01h, 24 October Reply

    I also believe one of the reasons they may be doing so is because they read your excellent book on the topic and internalized its message! 🙂

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