CEO Reputation Does Not Change

June 04, 2013

CEO Reputation Does Not Change

ceo 2In a recent article on CEO compensation, there was a graphic that caught my eye. You can see it here. Obviously, it reflects the general reputation of CEOs — sitting on a throne of cash , talking on the cellphone while sunbathing. He does not looked too taxed. Scarily, he looks like Don Draper of Mad Men. Wonder if that was intentional.
The graphic is interesting because it never seems to change. Perceptions of CEOs in general are overwhelmingly negative. However, in research we have done, the results are quite different when you ask employees about their own CEOs. Mostly they give them fairly positive ratings….it’s just all those CEOs out there that no one works for that gives them a bad name.

Either way, whether they get paid too much or not enough for the sweat and tears of the job, CEOs usually receive negative and unflattering portraits like this one.

A thought for the day. Some reputations never change.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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