CEO-Elect Buddies

October 27, 2011

CEO-Elect Buddies

   CEO training can be fraught with complications and wouldn’t it be a shame if you overlooked someone who could make a difference. Today I read about the new CEO of IBM, Virginia “Ginni” Rometty. Apparently CEO Sam Palmisano wanted to make sure that she had a worthy mentor in the year or so leading up to her possible naming as CEO. He asked the CEO of Frontier Communications, Maggie Wilderotter, to mentor her. They met several times over lunch.  According to the Wall Street Journal today, Ms. Wilderotter recommended that the possible CEO elect work more closely with Wall Street, the big banks and leading IBM customers she did not know as well as others. Apparently Wilderotter told Ms. Rometty that “Wall Street is a big part of the job when you are CEO.”
A CEO buddy system is a good idea for building a reputation to get the job. Now she will need help with her CEO reputation-building for her first 100 days. I have to admit, the ring of “her first 100 days” sounds good to me.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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