CEO communications — a prerequisite

August 16, 2013

CEO communications — a prerequisite

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Love this quote from the Oxford Metrica/Aon 2012 Reputation Review and it applies not only to corporate communications but to CEO communications. A good CEO narrative can make all the difference to reputation:

“Communications that strengthen reputation are far more valuable than is recognised. We can make companies worth hundreds of millions more simply by making them better understood.”

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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