CEO book clubs and reputation

January 06, 2016

CEO book clubs and reputation

Bill Gates’ recommended books are definitely worth a regular peruse. I had seen it awhile back on his blog, Gates Notes, but forgot about it until today’s mention in The New York Times. He explains why he likes the books he does and it is another glimpse into the mind of an amazing man, CEO, philanthropist. On his site, he also shares part of a video in celebration of his dad’s 90th birthday. Very endearing. And it being the  new year, he provides us with six reasons why 2015 was in fact a very good year. Amazing to me that this was a man whose reputation was under tremendous pressure from an anti-trust suit.

I distinctly remember a study I spearheaded in the early 2005 on the world’s most admired CEO and Bill Gates topped the list. It was a breakthrough in terms of his reputation and evidence of his turnaround. Here is the list of the top 15 CEOs at the time (interesting how some CEOs are still with us and still admired). And I can’t help but love this old-time font display. Just seems so archaic now.

It just goes to show that reputations rise and fall and can be built back and built back better than before.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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